The Branding Process
Designing with purpose means taking the time to truly understand your vision and working together every step of the way. My design process is built on open communication, collaboration, and creativity, ensuring that the final result not only meets but exceeds your expectations. Here’s how we make it happen—from the first conversation to the final handover.
01
Discovery
After you’ve submitted an inquiry through my booking form, I'll reach out to schedule a Discovery Call if the project seems like a good fit. This is the first step in setting the stage for our creative journey! During this call, we’ll connect, explore, and align our visions for the project.
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My primary focus is to understand your goals, target audience, and the purpose behind your design project. I’ll ask thoughtful questions to uncover the details about your vision, desired outcomes, and what you’re looking to achieve. It’s all about getting to know each other and making sure we’re on the same page—just a friendly conversation to kick things off!
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After our call, I’ll send over a project proposal outlining all the agreed deliverables and scope of work. Once the proposal is approved, you’ll be onboarded onto my Notion Client Portal, where we’ll finalize the contract and a 50% deposit invoice will be fulfilled before we begin the exciting work ahead.
02
Brand Strategy & Creative Direction
Depending on the package tailored for your business, the next stage may involve a Strategy Call where we’ll dive deeper into developing your brand’s strategy. This is about building a strong foundation for the design work ahead.
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After our strategy session, I’ll begin researching design styles that best align with your brand’s identity and goals. I’ll create 2-3 Style Direction Moodboards for you to choose from, showcasing different typography, color palettes, and layout styles—essentially the overall feel of the brand. This helps us ensure that we’re on the same page right from the start.
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Once you decide on your preferred style direction, I’ll take that vision and dive into the creative process, bringing your brand to life in the most impactful way.
03
Creation
With the insights gathered from our Brand Strategy and Briefing Questionnaire, I dive deeply into your project. This stage is all about brainstorming, sketching ideas, and exploring various design directions that align with your objectives and preferences.
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I start by sketching concepts—a crucial part of my creative process. It allows me to work through initial ideas, eliminating the generic ones until I hit those "eureka" moments. This is where the real magic begins to take shape.
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From there, I experiment with color schemes, typography, imagery, and layout compositions, continuously iterating until the design captures the essence of your brand strategy and goals. Together, we’ll refine the concepts to ensure they resonate perfectly with your vision.
04
Showcase
At this stage, it's all about bringing our vision to life and ensuring every detail aligns with your brand’s story. I will present the identity concept to you during a call, where I'll walk you through a comprehensive brand presentation that showcases the evolution of the design and highlights the thought process behind each decision.
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This presentation gives us a chance to discuss the concept, gather your feedback, and make sure you're thrilled with the direction we're taking. My packages include two rounds of revisions to perfect the design, and if we need to explore a completely new concept, that's also an option. This stage is all about refining until the final design truly reflects your brand.
05
Finalize & Off-boarding
After receiving your feedback from the showcase call, I address any revisions, fine-tuning the design to match your preferences. Once everything is signed off and the final 50% invoice is settled, I create your comprehensive brand guidelines document and package all the final assets in every file format you'll need for both web and print.
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This is also where I ask for your feedback on our design journey together. I value your thoughts on our collaboration, as they help me grow and improve.
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Now, with your new branding in hand, you're ready to take on the world and make an impact!
Post Project
Support
Even after delivery, I offer post-project support. Whether it's providing additional guidance, assisting with implementation, or offering design support, I strive to maintain long-term relationships with my clients. So always feel free to message me!